NY WEEKLY MAGAZINE 

DJ Viva (Bibi Khurshed) is a professional DJ, Music Producer, and successful female businesswoman based in Saudi Arabia where the entertainment industry is very new and currently plays the role of Music Director/Resident DJ at Myazu Saudi. She has always been a self-driven and motivated businesswoman with a passion for the entertainment industry ranging from film & photography to modeling & design, with music being her main focus. Along with abundant live performances, DJ Viva has released music on all major music platforms via her co-founded music label entertainment, as well as the recently established Myazu Music.

Aside from her creative side, she also plays lead business roles as partner in 7Zenith Business consultancy, and co-founder of EntertainmenTen, a Saudi-based entertainment consultancy and music label. She holds an MBA & is a Ph.D. Candidate in Organizational Development, & recently launched Viva Cosmetics a Saudi Cosmetics Brand designed for busy women on the go who need makeup that can keep up with their hectic lifestyle, much like herself, makeup that you can wear from the board room to the dance floor! Most recently, Viva Concepts was launched as an incubator hub for new ideas such as recently launched sub-brands VivArt & VivApparel.