2025 is already shaping up to be a year where women entrepreneurs are breaking barriers and setting new trends across industries. From creating disruptive startups to building purpose-driven brands, these founders are redefining what success looks like on their own terms. They are not just running businesses; they are creating movements, inspiring communities, and paving the way for future generations. This list brings together 20 remarkable women whose journeys, ideas, and impact make them the ones to watch this year.
Eliannys González Küçük
Eli Gonzalez Küçük is recognized as the most influential voice in skincare across Latin America and one of the most visionary entrepreneurs of her generation. Since the age of 20, she has built her path with discipline and resilience, establishing herself as a true leader in the beauty industry. As the founder of five companies, she has consistently demonstrated her ability to transform bold ideas into solid, impactful projects.
Among them is Skin Guru, a brand born in Colombia and Mexico and soon expanding to Puerto Rico. More than a skincare store, Skin Guru is a company powered by women specialists who provide personalized consultations and have achieved thousands of real transformations, making international skincare accessible across the region.
In 2026, Kemnê Cosmetics will debut its first line of skincare and makeup, manufactured in the same laboratories trusted by major global brands. With Kemnê, Eli redefines beauty as an act of self-care, wellness, and empowerment, proudly representing and inspiring Latina women around the world.
Jennie Blackwood
Jennie Blackwood is a powerhouse entrepreneur, coach, and influencer dedicated to helping women break free from limitations and build businesses they love. With 133,000 Instagram followers and over 5,000 copies of her digital startup guides sold, Jennie has empowered women worldwide to launch thriving snack cart ventures and step into financial freedom. As the creator of Cart to Cashflow™ and founder of the Jennie Blackwood Coaching Community app, she provides the tools, mentorship, and support women need to turn their dreams into reality. Her work blends strategy, storytelling, and heart, showing women they don’t have to stay stuck—they can design a life filled with flexibility, fulfillment, and success. Jennie’s journey from leaving corporate life to building a fast-growing business on track for seven figures, all while raising four kids, makes her one of the most inspiring female entrepreneurs to watch in 2025.
Catherine Carrier
Catherine Carrier, a licensed esthetician with over 30 years of experience, is the visionary behind Purely Bella Skincare. After building a successful career as the founder of Bella Esthetica Spa in Old Saybrook, Connecticut, she sold her spa to pursue her true passion: creating effective skincare specifically for mature women.
Cathi challenges the beauty industry's "anti-aging" obsession, instead championing "aging beautifully" – embracing skin's natural evolution while providing proper nourishment. Her signature collection features safe, antioxidant-rich
formulations focused on barrier repair and skin health. The brand carries deep personal meaning. A portion of every sale supports the Connecticut Cancer Foundation, honoring her late father-in-law's battle with cancer. This commitment reflects Purely Bella's core belief that true beauty extends beyond the surface.
As a mother of four from Lyme, Connecticut, Cathi understands modern life's demands and creates simplified, effective routines. Her cruelty-free, fragrance-free formulations honor both customers and values.
Purely Bella Clean Skincare represents Cathi's legacy of empowerment, authenticity, and the belief that every woman deserves to feel radiant at any age.
Raina Gandhi
Raina Gandhi is a trailblazer in women’s leadership and the Founder & CEO of Rising Tide Consulting. She empowers women to shatter limiting beliefs, amplify their voices, and step confidently into decision-making roles, because when women rise, organizations don’t just change, they thrive.
With over 25 years across Wall Street, consulting, nonprofits, and higher education, Raina brings both boardroom credibility and lived experience. After pausing a fast-track finance career for 11 years to raise her daughters, she relaunched and faced the very barriers she now helps women dismantle. That journey fuels her mission: to transform workplaces so women no longer have to “fit in,” but can lead authentically.
Through individual and group coaching, facilitation, workshops, and keynotes, Raina equips women and organizations to tackle career reinvention, leadership growth, and imposter syndrome. A Wharton MBA and certified executive coach, she inspires audiences to reimagine what leadership can and should look like.
Kiona Giselle
Kiona Giselle known as the “Soft Girl CEO,” is a visionary leader, entrepreneur, and advocate for women in business. She’s a seasoned Business Strategist, Content Creator, and Spiritual Growth Mentor dedicated to helping women unlock their potential and lead with grace. Her brand seamlessly blends feminine energy with powerful business strategies, guiding ambitious women to create sustainable success without burnout.
Kiona is also the founder of The Cleansing Cure, a holistic feminine hygiene brand that ties spiritual cleansing with holistic ingredients. Her brand offers women a unique approach to personal care, emphasizing the importance of both physical and spiritual wellness.
With her unique approach, Kiona helps women transform their lives and businesses through her signature mentorship, focusing on holistic wealth, soulful growth, and manifestation mastery. She empowers her clients to align their businesses with their deepest values, fostering authentic connections with their audience and creating impact-driven brands. Kiona is transparent and supportive, known for her gentle yet effective coaching style. Her mission is to inspire women to embrace their inner power, step into their roles as CEOs, and manifest abundance in all areas of life.
Christina Parsons
Christina Parsons is the founder of The Empire Rebuild, a mentorship program that guides women through transition toward clarity, confidence, and purpose. After navigating her own seasons of resilience and reinvention, Christina now shares the tools and insights that helped her transform struggle into growth.
Her mentorship blends somatic sound therapy, neuroregulation practices, and reflective exercises designed to support both emotional well-being and practical change. With an emphasis on authenticity over perfection, Christina creates space for women to process their experiences, reconnect with themselves, and step into new possibilities with courage.
Through her writing, speaking, and mentorship, she encourages women to view challenges not as setbacks but as turning points. Her approach resonates with those ready to move beyond survival mode and into a life built on balance, resilience, and self-trust—reminding us that lasting transformation begins from within.
Tess Van Thielen
Tess Van Thielen’s career is a journey of transformation, transforming businesses while growing as a leader in a constantly changing marketplace. With over 20 years of experience as a general management executive and turnaround specialist, she consistently drives sustainable growth, breathing new life into organizations and inspiring lasting success.
Her expertise spans telecommunications, fleet management, and technology sectors. At Canada’s largest wireless provider, she led enterprise wireless portfolios and advanced services, launching groundbreaking products and services.
Van Thielen is celebrated for delivering swift results while fostering deep cultural engagement. By combining strategic vision with hands-on execution, she motivates teams to embrace change and unlock new opportunities.
Today, as an interim executive and consultant, Tess partners with mid-market companies to optimize strategy and operations, proving that with the right leadership, any business can reinvent itself and thrive.
LoriLynn Smith
LoriLynn Smith is a transformational strategist, speaker, and published author who empowers women to reclaim their leadership, health, and purpose in midlife and beyond. As the founder of Flourishing Rebel, Sacred Earth Partners, and Strategy Rebel, she leads three dynamic ventures united by one mission: helping women redefine success on their own terms and create thriving, sustainable lives.
With more than 25 years at the intersection of technology, healthcare, and organisational change, LoriLynn has led large-scale initiatives and now directs strategy and delivery at a custom software startup. She is known for turning big visions into practical results, guiding teams through complex challenges with clarity, structure, and compassion.
Her personal journey—through bariatric surgery, weight loss, and menopause—fuels her passion for mentorship. She brings a rare blend of professional expertise and lived experience to her coaching, creating safe spaces where women feel empowered to rise into their next chapter with confidence.
As a published author with books on leadership and sacred earth wisdom available on Amazon, LoriLynn shares her insights through writing, speaking, and mentorship. Her approach is both pragmatic and deeply human, weaving strategy with soulful awareness.
LoriLynn believes transformation should feel expansive and authentic. Whether in the boardroom, on stage, or in conversation with women navigating change, she is committed to building futures where success is defined by courage, balance, and truth.
Jennifer Bernardo
Jennifer Bernardo is a first-generation Portuguese American, wife, and devoted mother of three whose journey as a NICU parent inspired her to share her family’s story. When her twins were born at just 26 weeks and spent over four months in the NICU, Jennifer turned to journaling as a source of strength. This became the foundation for her debut memoir, Week 26 (2024), a unique account of the NICU experience told through the perspectives of mother, father, and sibling. The book offers hope to families navigating similar challenges while highlighting the resilience required when life takes an unexpected turn.
Beyond writing and advocacy, Jennifer balances the demands and complexities of motherhood alongside a full-time career. Her professional journey spans across industries, including music, television, marketing, technology, real estate, and construction, where she has supported top executives and steadily advanced into a leadership role.
Jennifer participates in fundraisers, podcasts, and speaking engagements, aspiring to one day share her story on the TEDx stage. She is a member of the NICU Parent Network, the Parent and Family Voices Collaborative at AngelEye Health, and her family has served as an Ambassador Family for March of Dimes events, helping raise nearly $200,000. Jennifer continues to empower others while grounded in her faith, culture, and love for family.
Erin Mackenzie
Erin Mackenzie is a certified Usui Reiki Master Practitioner whose path to holistic healing has been anything but conventional. For over two decades, she thrived in the demanding world of TV and film, a career that sparked creativity but also came with constant pressure and relentless pace. Making the transition from entertainment to energy work was not without challenges—shifting from a high-profile, fast-moving industry into a deeply personal, healing practice required courage, trust, and a profound re-centering of purpose.
Certified in 2011, Erin has practiced Reiki for years while balancing her career in entertainment. Now, in 2025, she is fully stepping into her calling—launching her practice full-time and dedicating her work to supporting others on their healing journeys. Her own experience navigating stress, overstimulation, and creative chaos has shaped her approach, allowing her to offer clients not just Reiki sessions but a grounded, empathetic perspective rooted in lived experience.
Today, Erin is recognized for creating safe, supportive spaces where individuals can release blockages, restore balance, and reconnect with themselves. Her journey of reinvention continues to inspire others to embrace change, lean into resilience, and find strength in alignment—making her one of the influential women to watch in 2025.
Karina Rasic
Karina Rasic is a financial strategist, angel investor, writer, and the founder of Make Business Flow. Her path into finance was deeply personal. She grew up in Argentina, watching her family build a thriving business from nothing—only to lose it all. That experience taught her resilience, risk, and reinvention, and became the driving force behind her mission: helping others protect and grow what they have built.
Over the past 15 years, Karina has advised entrepreneurs, SMEs, and international companies on raising capital, building sustainable financial strategies, and expanding globally. Her approach blends technical expertise with the empathy of someone who has lived both triumph and loss.
Beyond finance, Karina is also a published author. She has written two novels inspired by her own story, exploring themes of family, identity, and resilience.
An alumna of New York University (NYU), she now serves as a fractional CFO and board advisor, championing women-led ventures and long-term impact.
Bari Sue Levin
Bari Sue Levin is the founder of Devaya Yoga™ —The Yoga of Color & Sound, a registered mark since 2008. From a young age, she felt a deep calling to explore the mysteries of the human body and spirit. Her journey began unexpectedly in 1988 during a trip to Costa Rica, where meditation sparked her passion for healing and inner wisdom.
Dedicated to helping caregivers, moms, doctors, and holistic healers, Bari specializes in transforming anxiety rooted in fear into confidence, peace, and joy. She developed Devaya Yoga™, a system that uses vibrational sound, color visualization, and energy techniques to activate innate healing.
Bari has been featured in magazines and podcasts, and is the author of **"Devaya Yoga: The Yoga of Color & Sound,"** an empowering ebook on Amazon. Her mission is guiding everyone—regardless of age or ability—to reconnect with their highest self and live vibrantly.
Susana Sago
For Susana Sago, design is more than arranging furniture; it is about creating spaces that tell stories and foster connection. As the founder of Sago Interior Design, she brings a distinctive approach shaped by her Cuban heritage and her life in the United States. Her work blends bold colors, natural textures, and cultural details, giving every project both warmth and authenticity.
Susana’s portfolio spans restaurants, condominiums, and boutique interiors, where she combines functionality with luxury and sustainability. At the same time, she is deeply committed to community-driven projects, using design as a tool to inspire, uplift, and create impact beyond aesthetics.
Her philosophy is rooted in the belief that beauty is inseparable from purpose. Every space she creates is meant to reflect the people who use it, offering not just comfort but meaning. This balance of artistry and intention defines the vision behind Sago Interior Design: a firm built to deliver luxury experiences grounded in culture, sustainability, and heart.
Through her work, Susana continues to champion the idea that thoughtful design has the power to transform not only interiors, but also the way people live and connect with one another.
Mayra Cardozo
Mayra Cardozo is a pioneer in authentic leadership for women in Brazil. Transcending her background as a professor of gender violence, Cardozo was driven to create a real-world impact beyond academia. She transitioned from a law career to become a transformational coach, awakening the inner consciousness of women.
Authentic leadership and inclusive people skills lie at the core of Cardozo's innovative approach. By fusing feminist coaching with cultivating liberating self-awareness, her groundbreaking Authentic Female Leadership (AFL) methodology inspires women to reach their highest potential through living authentic, purposeful lives.
Disrupting traditional leadership norms riddled with empty rhetoric, Cardozo's AFL model emerged from her professional pivot - leaving a high-powered law firm to champion gender equity. This holistic vision reframes authenticity as a powerful leadership asset rather than a detriment.
Cardozo's work equips women to lead from an empowered place of self-truth and acceptance. Instead of conforming to inauthentic ideals, her coaching sparks personal transformation with broader community impacts. Embracing one's authentic self becomes a revolutionary act under Cardozo's guidance - an ethos that is both personally and socially catalytic.
Lexis Serot
Lexis Serot is the founder and CEO of LittleWins, an online community empowering people with disabilities and their caregivers. Her inspiration stemmed from her journey raising twin daughters, one with cerebral palsy. Navigating the complex systems around accessing care, therapies, and equipment proved immensely challenging yet fueled Serot's determination.
She launched LittleWins to create a supportive resource for sharing knowledge, products, and services that allow those with disabilities to thrive. Before this endeavor, Serot gained critical experience in the service industry, meeting people's needs. Her latest focus is expanding LittleWins to Canada and Mexico.
Future goals include offering adaptive footwear, wheelchair accessible vehicles, braille labeling, and medical supply subscriptions. Serot's proudest achievements are her four children, her "greatest gifts." Her persevering "so maybe I will" attitude empowered her to overcome fears of failure through relentless effort.
With LittleWins, Serot hopes to build an inclusive community celebrating people's abilities over perceived limitations. As she shares, "If you never stop trying, you might get an opportunity to change the world." Serot proves the transformative impact of turning adversities into possibilities.
Zuly Matallana
Zuly’s approach to business is a unique one: she’s a firm believer that actions conquer fear. Creating a business is scary, and disrupting the status quo is even scarier, but Zuly has conquered every moment of doubt and fear by putting her ideas into action and pushing forward on her mission to change the lives of women and change the world.
Zuly’s drive to transform the way women care for their hair, while reducing single-use plastics, led to the creation of TIARA shower caps. Her sustainable design was noticed by Tory Johnson and her team, leading to a feature on Good Morning America and a subsequent winning pitch on the Canadian hit series Dragons’ Den. After losing an aunt to breast cancer, Zuly’s mission shifted to eliminating harmful ingredients in products that women rely on each day. She is about to launch a line of consciously made natural deodorants that offer a functional alternative for women around the world.
Zuly has been recognized internationally for her innovation and achievements. In life and in business, Zuly wholeheartedly believes in the power of intent for overcoming obstacles and achieving positive change in the world.
Mayuri Mukka
Mayuri is the founder of the Ayurveda-inspired luxury wellness brand, THE MANDARA, providing luscious skincare & haircare products, rare teas and spices. Every product is handcrafted, all-natural, chemical-free, heritage, and artisanal. The branding is inspired by the various handloom works from India. THE MANDARA lives by the ideology ‘Earth Conscious Wellness’, which is carried forward in the packaging, eco-partnerships, meaningful donations, and sustainability efforts. Ayurveda is a time-tested, 5000-year-old Indian based holistic science, which translates to ‘Science of Life’. It involves health promotion, disease management, and amazing formulations for skin, hair, body, and mind that target optimum health.
Mayuri has a Master's in Chemical Engineering from WVU. She also has her Ayurvedic degree from SCU, is NAMA certified & RYT200 Yoga Instructor – which together have given her the expertise to launch products that are ethical, gentle, effective, and classical. Mayuri had a deep relationship with botanicals growing up in India & wants to present this gift to the world through her brand. Health primarily starts with daily routine, and THE MANDARA is here to change the approach to body care through its authenticity & roots.
Jennifer Brisby
Jennifer Brisby is an Interior Architect, Teacher of Eastern Arts, and a Clairvoyant Healer. Jersey-born and Vermont-grown, she began her career in New York City, working with renowned architect David Mann while exploring diverse roles, including product development and brand marketing at Burton Snowboards. In 2018, seeking a life aligned with her values, Jennifer sold her Vermont home while in Indonesia and embarked on a transformative journey. This led her to Costa Rica, where she trained as an advanced Yoga teacher, building on her earlier studies in the East, learned Spanish, and navigated single motherhood during the pandemic.
Now settled in Central America, Jennifer speaks three languages and holds a Master's Degree from the New York School of Interior Design. She runs Creative Channel, a boutique studio that combines architecture, design, and wellness. Jennifer’s work reflects her deep commitment to holistic living, blending creativity, spirituality, and healing in her approach to life and her profession.
Heather Dominick-Kosmicki
Heather Dominick-Kosmicki is the founder of Business Miracles and the creator of The Highly Sensitive Leadership Training Program for Entrepreneurs. Since 2010, she has been mentoring highly sensitive entrepreneurs from around the globe, guiding them to work smarter, not harder, while making a more significant social impact and achieving higher incomes..
Drawing from her own experiences as a highly sensitive person and an entrepreneur since 2003, Heather has overcome personal challenges, including personal bankruptcy, to build a successful seven-figure mission-driven business. Her journey has been marked by resilience and self-discovery, including learning about her highly sensitive nature in 2010.
Heather has poured her wealth of knowledge and insights into the comprehensive design of the Highly Sensitive Leadership Training Programs. These programs equip highly sensitive entrepreneurs and leaders with the tools and strategies they need to excel in their businesses and personal lives while honoring their unique sensitivities and strengths. Her mission is to empower others to embrace their authentic selves and create positive change in the world.
Shayantani Sarkar
She started her Wedding Photography business as
Shay Photography to capture the story of love and romance artistically. She is often referred to by her business name, “Shay”. Her love for art is fueled by her imagination and passion.
Shay has infused her art of storytelling with posing and directing her clients to ensure that they love each frame when they hold it in their hands. Shay has a fascination for a neutral palette to ensure each story speaks for itself, rather than the story getting disoriented in bold and bright colors. Her simplistic perspective makes photos unique and appealing. Her work has been published in Vogue, Martha Stewart, Style Me Pretty, and Wedding Sparrow.
As a business owner, Shay has an approach of in-depth planning and analysis of the predictable future wedding season, and she adapts according to the market needs. Her approach to business growth is both organic and strategic. Shay is driven by innovative thinking, involvement, and engaging with her clients directly to have clarity about the future growth strategies.
Final Thoughts
Each of these entrepreneurs shows that true leadership is about more than profit; it’s about vision, resilience, and the courage to do things differently. Their stories prove that inspiration can come from many paths, whether it’s solving global challenges or building something meaningful from the ground up. As we follow their journeys through 2025, one thing is clear: these women are not just shaping industries, they are shaping the future.