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Top 10 Women Entrepreneurs Who You Need To Follow In 2025

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In today’s fast-moving business world, women are breaking barriers, building empires, and inspiring millions with their bold ideas and fearless leadership. From tech innovators to fashion moguls, these women are not just running successful companies; they are shaping the future of entire industries. If you’re an aspiring entrepreneur, a business enthusiast, or simply someone who loves a good success story, following the journeys of these powerhouse women can be both educational and incredibly motivating. Here are ten women entrepreneurs who are making waves and deserve a spot on your radar.

Jennifer Aitken

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Jennifer Aitken is an emerging voice in Young Adult Fantasy, capturing readers with her debut series, Legends of Light & Shadows Saga. Her writing blends rich, imaginative worlds with fresh, compelling plots that stay grounded in universal themes such as love, bravery, and resilience. More than epic battles or sweeping landscapes, Jennifer’s work focuses on emotional truths and the connections that bind her characters together, which is what makes her stories resonate so deeply with her audience.

A lifelong storyteller, Jennifer has been fascinated with books and imagination since childhood. That early passion grew into a career in freelance writing and has now led her to follow her dream of becoming an indie author. Based in Sarnia, Ontario, she is currently bringing her first YA fantasy series to life. Outside of writing, she enjoys spending time by the water, usually with a good book in hand.

Mariana Alvarez

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Mariana Alvarez, MSA, EA, is the Founder and CEO of Controller Works, a virtual accounting firm dedicated to giving family-owned businesses financial clarity and confidence. With over 20 years of experience in accounting, Mariana combines technical expertise with a people-first approach, guiding entrepreneurs to make smarter decisions and grow with purpose. At Controller Works, she and her team provide bookkeeping, controllership, and strategic insights that empower clients and their businesses. Beyond her role as a financial leader, she is committed to building a company culture rooted in kindness, integrity, and mentorship; creating a workplace where her team thrives while making a meaningful difference in clients’ lives.

Mariana’s passion extends beyond numbers: she writes and speaks about healing, growth, and leadership, blending personal resilience with her professional journey. Whether advising a business owner or inspiring an audience, her mission is clear: to be a light that helps others grow, find clarity, and build the life they truly desire.

Fabiani Franca

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Fabiani is a young movement artist with a background in neurobiology who continually probes the interplay between neuroscience and contemporary dance theater. She is currently an artist-in-residence at TFYD in Mexico City and has worked on multidisciplinary projects with established institutions, including UNESCO, Charité – Universitätsmedizin Berlin, Berliner Festspiele, and Deutsches Theater jung*.

Fabiani’s physical training is complemented by her academic foundations in psychology from Humboldt University of Berlin, where she specialized in neurobiology and psychotherapy. She also holds a degree in Social Culture Work from Alice Salomon University of Applied Sciences, where she continues to support research.

Fabiani leverages social media to build an international network of professional stage artists, academic researchers, psychotherapists, social culture projects, and young people. Her upcoming work includes collaborations between professional stage artists and researchers to develop dance theater pieces exploring emerging themes from neuroscience, and workshops to enhance emotional regulation and mental health in youth.

Miavan M. Feliciano

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Meet the Boss Babe behind MamitasMKL Cosmetics! From a humble $100 investment to a skyrocketing brand, Miavan M. Feliciano, aka Mamita, is on a mission to make high-quality cosmetics accessible to all! With a background in chemistry and finance, Mamita has cracked the code to create safer products that won't break the bank. Her brand offers over 60 products for all skin tones, from extreme coverage foundation to bold eyeshadow shades. And the best part? Mamita partnered with Walmart to make her products more accessible than ever. As the brand's founder, she frequently uses her personal image and social media presence to promote MamitasMKL and its products. Mamita embarked on a remarkable journey to create a cosmetics brand to inspire and empower women everywhere. With passion, dedication, and a vision for beauty, she turned her dream into a reality. A commendable 20% of her sales now go towards supporting makeup artists who often struggle with start-up costs and product resources. Mamita is on a mission to empower others to shine.

Juliette Dubois

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Juliette Dubois is a visionary entrepreneur whose passion for fragrance and fashion has propelled her to the forefront of the luxury industry. Born into a renowned family of lavender producers and distillers dating back to 1863, Dubois's love for perfume blossomed at an early age. In 2014, she launched her eponymous perfume brand, Juliette Dubois Couture and Perfumes, quickly gaining a loyal following among discerning fragrance enthusiasts.

For over 30 years, Dubois has dedicated herself to creating exquisite and unique scents, solidifying her brand's place in the competitive perfume industry. Her exceptional talent led her to combine her two passions, launching the luxury fashion and fragrance brand July of St Barth in 2017, where she masterfully captures emotions and stories through her captivating perfume range.

Dubois's creative genius extends beyond fragrance, as she is widely acclaimed for her exceptional bridal couture line, Couture, renowned for its one-of-a-kind wedding dresses. With a global reach of 20 outlets and her fashion school and perfumery in Cannes, her brand's international appeal is undeniable. Additionally, she has diversified into eco-conscious cosmetics with July in Grasse.

In recognition of her artistic vision and cultural impact, Dubois received the Luxury Lifestyle Award for Couture and Perfumes in New York this year and was named the Decorated Ambassador of Arts and Culture at the prestigious Four Seasons Hotel George V in Paris in 2019.

Demee Koch

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From her humble beginnings in the Philippines to becoming a leader in cosmeceuticals and ethical entrepreneurship, Demee Koch is a transformative force. As the founder of DE MOI, launched in 2018, Demee has revolutionized the beauty industry by embedding her brand with principles of compassion, integrity, and environmental sustainability. This innovative approach has earned DE MOI global recognition and established new standards for ethical beauty.

Demee’s journey as a migrant entrepreneur is a testament to her resilience and commitment to promoting conscious consumerism worldwide. Through DE MOI, she advocates for ethical practices, forming prestigious retail partnerships globally while promoting inclusivity and empowerment.

Beyond her business ventures, Demee is a fervent supporter of conscious entrepreneurship and the fight against gender-based violence. Her scholarship program empowers aspiring entrepreneurs from disadvantaged backgrounds, underscoring her dedication to positive change. As a partner in Maliché, a couture house in Dubai and Zurich, her influence also touches the realms of bridal fashion and design.

In her book 'Becoming Miss Right,' co-authored with 'FWN Disrupt 4.0,' Demee offers practical advice on personal growth and self-discovery. Her work continues to redefine beauty standards and champion conscious consumerism, making Demee Koch a beacon of inspiration across beauty, fashion, and global betterment.

Heather Dominick-Kosmicki

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Heather Dominick-Kosmicki is the founder of Business Miracles and the creator of The Highly Sensitive Leadership Training Program for Entrepreneurs. Since 2010, she has been mentoring highly sensitive entrepreneurs from around the globe, guiding them to work smarter, not harder, while making a more significant social impact and achieving higher incomes.

Drawing from her own experiences as a highly sensitive person and an entrepreneur since 2003, Heather has overcome personal challenges, including personal bankruptcy, to build a successful seven-figure mission-driven business. Her journey has been marked by resilience and self-discovery, including learning about her highly sensitive nature in 2010.

Heather has poured her wealth of knowledge and insights into the comprehensive design of the Highly Sensitive Leadership Training Programs. These programs equip highly sensitive entrepreneurs and leaders with the tools and strategies they need to excel in their businesses and personal lives while honoring their unique sensitivities and strengths. Her mission is to empower others to embrace their authentic selves and create positive change in the world.

Megumi Roberts

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Starting her career in the whirlwind world of high-end fashion, Megumi Roberts quickly rose through the ranks, captivating brands like Virgin Cinemas as Richard Branson’s PR, Cartier, Moët Hennessy Diageo, Dior, with her astute understanding of the market and her unparalleled relationship-building skills. But Megumi’s story doesn’t end at brand deals and celebrity endorsements. For her, luxury is not just about opulence; it’s about human connection and empowerment. With a mentor’s heart and a strategist’s mind, Megumi tirelessly dedicates herself to guiding and elevating underrepresented talent. Her keen eye for potential and her unwavering support have helped countless artists and brands reach their full potential, solidifying her position as a pillar of the luxury ecosystem.

In 2024, Megumi’s gaze is firmly fixed on the future. With a growing network of rising stars and a relentless passion for fostering talent, she is poised to reshape the landscape of brands in Japan and beyond. Keep your eyes on Megumi – she’s not just navigating the world of luxury, she’s building an empire of empowerment, one connection at a time.

Tokunbo Fasoro

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Tokunbo Fasoro, an award-winning entrepreneur, author, coach, and the visionary behind Lioness by TF, has swiftly carved out a niche in the global fashion arena. Inspired by her mother and some iconic brands, Tokunbo’s journey into fashion began at 17, driven by dreams of creating a global brand that marries quality with sustainability.

Growing up, Tokunbo overcame numerous challenges and rejections, but she was determined to be limitless. Through resilience and determination, Tokunbo balanced running a fashion business in Nigeria with a successful HR career. In 2023, her move to the United Kingdom marked the launch of Lioness by TF, a brand dedicated to crafting exquisite, durable fashion while empowering women.

Lioness by TF prides itself on using high-quality fabrics and local artisans, with production based in the UK to minimize environmental impact. Rapidly gaining traction, the brand partnered with global retailers within its first month online and in stores. Tokunbo’s unwavering commitment to excellence and innovation will be showcased at the Pure London exhibition in July, highlighting her creative prowess and dedication to helping women achieve greatness through fashion.

Whitney Brielle

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Whitney Brielle is a dynamic brand and marketing expert, speaker, and founder of the agency, PLZ ADD SALT. As a leader, her greatest strengths are understanding the value of radical candor, perpetual learning, and leaning into a strong team. She holds degrees and certifications in Business & Project Management (George Fox), Digital Marketing (Yale), and Analytics (Google).

The arc of her career spans from six years with one of Fortune’s number-one-ranked start-ups, through creative work in arts and entertainment (NYFW, Art Basel, Rolling Loud), into her current scope of high-touchpoint marketing clientele. Client range: big outdoor hospitality brands, competitive fashion launches, hallmark NFL teams, and a wealth of start-ups. Work can be seen in Fortune, Forbes, Vogue, GQ, Girls’ Life, Brides, Yahoo Finance, Condé Nast Traveller +. Her professional mission is to help brands + individuals find effective solutions so they can focus on what they love and do best.

Final Thoughts

These women have turned their visions into reality through determination, creativity, and a strong sense of purpose. Whether they started from scratch or built on existing platforms, they have each carved out their own space in the business world, and they are not stopping anytime soon. By following their stories, you can pick up valuable insights, stay inspired, and maybe even find the push you need to take your own leap. Success leaves clues, and these women are leaving a trail worth following.

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