Age - 39
Company Name – AYOI Consultancy
Position In The Company – Director & Principal Trainer
Bio: Dr. Timothy Hassan
Founder & Director, AYOI Consultancy | Digital Marketing Leader | Youth & ESG Advocate
Dr. Timothy Hassan brings over 14 years of experience across the commercial and non-profit sectors, establishing himself as a recognized leader in digital marketing, branding, strategic communications, and youth development. He has held senior roles in top-tier multinational corporations, government advisory bodies, and award-winning agencies.
Timothy began his career as a management trainee and later worked in key account management at Vitasoy, the largest local beverage brand in Hong Kong. He then advanced into market research at Nielsen before moving into the digital marketing sphere at CMRS Group, one of Hong Kong’s pioneering agencies in social media and digital strategy. Currently, he is the founder of AYOI Consultancy, a boutique firm that provides consultancy and corporate training bridging digital marketing, business strategy, social impact, and innovation.
Beyond the commercial world, Timothy is passionate about creating lasting impact in society. He served as the Hong Kong and Mainland China communication lead at the Chen Yidan Foundation, founded by one of Tencent’s core founders, where he contributed to philanthropic initiatives in education. He had held advisory roles including appointments to various HKSAR Government committees such as the Committee on Promotion of Organ Donation and the YPCC under the Commission on Youth. He was a Council Member of The Hong Kong Award for Young People and continues to serve different NGOs.
Timothy is also deeply engaged in youth development. He has mentored students across various programs, including postgraduate students at HKU in 2023. He is currently an appointed trainer under the Youth Wellness Ambassador Scheme in Hong Kong, where he trains community volunteers to promote well-being through expressive arts and positive psychology. He is also leading a new social good initiative, “Put Your Phone Down” (PYPD), which promotes healthy digital screen usage and mental wellness.
Timothy is a Certified Digital Marketing Professional (CDMP) and Certified ESG Planner (CEP®). Academically, he holds a Doctor of Education from UCAM Catholic University of Murcia, an EMBA from the Quantic School of Business and Technology, a Master’s in Sociology from The Chinese University of Hong Kong, and a Bachelor of Science from The University of Hong Kong. He also completed executive programs at Saïd Business School, The University of Oxford in digital marketing.
His commitment to innovation and youth empowerment has earned him several accolades, including the Asia Youth Innovator Ambassador Award 2024, 1st Winner of Innovation Idea Competition and Honourable Academic Speaker at the Japan International Youth Innovation Summit, Delegate of Dragon 100 and the Secretary for Home Affairs’ Commendation from the HKSAR Government.
In thought leadership, Timothy authored the chapter “Future Skills and Corporate Social Responsibility” in ESG - An Illuminating Journey and produced the Chinese documentary film “I Am Mosuo”, highlighting the stories of an indigenous ethnic community on the Sichuan-Yunnan border.
As a cross-sector leader who blends strategy with social good, Dr. Timothy Hassan continues to drive meaningful change through digital innovation, youth empowerment, and responsible business leadership across Asia and beyond.
Website URL
Social Media URL
Instagram - https://www.instagram.com/timothyhkc/
LinkedIn - https://www.linkedin.com/in/timothyhassan/